• 14 min read
The Acoustic Veil: Why Silence Isn't Privacy
Auditory masking explains why intentional background sound increases perceived privacy. Bradley, Hongisto and Veitch research.
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Psychology
BPM, genres and the psychology of sound
• 14 min read
The BPM Effect: Research That Proves the Power of Music Tempo
Milliman, Caldwell, and Hibbert quantified the impact of tempo on behavior. 38% higher sales, 40% more drinks — these are data points, not claims.
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• 14 min read
The Congruence Principle: When Music Matches the Space, Guests Spend More
Musical Fit Theory explains why French music increases French wine sales by 330%. Research by North, Hargreaves and McKendrick.
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• 9 min read
The Seasonal Paradox: Holiday Music and Restaurant Identity
Why holiday music creates identity tension in restaurants. The familiarity problem, the fatigue curve, and what happens when atmosphere meets tradition.
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• 12 min read
The Psychology of Atmosphere: How Space Shapes Guest Emotions and Behavior
The Mehrabian-Russell model explains why space design directly affects guest emotions and decisions. Practical applications for hospitality.
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• 11 min read
Sound as Substance: The Quiet Shift in Wellness Design
How sound moved from afterthought to foundational element in wellness spaces. The nervous system perspective, the silence paradox, and why acoustics now signal intention.
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• 10 min read
Acoustic Architecture in Hospitality: Sound as a Structural Element
Why sound is the most overlooked element of space design. Understanding acoustic architecture and why adding it later means adding it worse.
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• 10 min read
The Psychology of Tempo: How BPM Affects Guest Behavior
Understanding the connection between music tempo and guest behavior. How beats per minute affect consumption speed, dwell time, and spending.
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• 8 min read
Multisensory Experience in Hospitality
Understanding how sound, light, and space work together to create memorable experiences. Why isolated elements don't make a whole—and what it means to design for all senses.
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• 9 min read
Psychology of Classical Music in Hospitality
How classical music works in hospitality spaces. Understanding a genre that carries cultural authority and shapes guest perception.
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• 8 min read
The Psychology of Indie Music in Hospitality
How indie and alternative music function in hospitality spaces. Understanding a genre that communicates authenticity and attracts a specific audience.
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• 9 min read
The Psychology of Jazz in Hospitality
Understanding how jazz works in hospitality spaces. Why certain spaces gravitate toward jazz and how the genre shapes guest perception.
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