• 14 min read
The Acoustic Veil: Why Silence Isn't Privacy
Auditory masking explains why intentional background sound increases perceived privacy. Bradley, Hongisto and Veitch research.
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Blog
Expert guides on music for hospitality
Blog Posts
• 14 min read
The BPM Effect: Research That Proves the Power of Music Tempo
Milliman, Caldwell, and Hibbert quantified the impact of tempo on behavior. 38% higher sales, 40% more drinks — these are data points, not claims.
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• 14 min read
The Congruence Principle: When Music Matches the Space, Guests Spend More
Musical Fit Theory explains why French music increases French wine sales by 330%. Research by North, Hargreaves and McKendrick.
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• 9 min read
Why People Leave Beautiful Coworking Spaces
Understanding why aesthetically perfect spaces create silent pressure. How coworking spaces unintentionally push people out—and why beauty isn't the same as comfort.
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• 9 min read
Why Motivation Drops After the First 30 Days of Membership
Understanding why motivation fades—and why blaming members doesn't solve the problem. How fitness spaces unintentionally drain the energy of those they're trying to motivate.
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• 9 min read
The Seasonal Paradox: Holiday Music and Restaurant Identity
Why holiday music creates identity tension in restaurants. The familiarity problem, the fatigue curve, and what happens when atmosphere meets tradition.
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• 7 min read
Hotel Experience Consistency Through Zones
Why hotels with great infrastructure and design often lack a unified feel. The problem is atmosphere fragmentation. The solution is zone logic.
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• 9 min read
Managing Music in Multi-Zone Spaces
How to manage music in complex hotel properties without operational chaos. Zone logic, transitions, and consistency in practice.
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• 6 min read
PROs and Music Zones
What do you report to your PRO when you have multiple music zones? Clear separation of legal and operational logic — no confusion.
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• 12 min read
The Psychology of Atmosphere: How Space Shapes Guest Emotions and Behavior
The Mehrabian-Russell model explains why space design directly affects guest emotions and decisions. Practical applications for hospitality.
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• 8 min read
Music as Brand Language in Retail
Understanding why stores that 'play the hits' lose their identity. How sound becomes the intangible language of a brand—and why generic sound creates generic experience.
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• 8 min read
Sound in Retail and the Walk-By Effect
Understanding how sound reduces missed attention in retail. Why shoppers pass by — and what can make them walk in.
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