When music costs come up in hospitality, the conversation often stalls in the wrong place.

“How much is the service?” “How much is the license?”

Wrong questions. The right question is: What does a complete, legal, stable solution cost—across the entire year?

Answering that requires understanding the cost structure.

Two separate layers

Music in hospitality has two costs. They’re often confused. But they’re separate.

Layer 1: Licensing

Performing rights organizations regulate the right to publicly play music. This is a legal requirement. Every space that plays music publicly must have a license agreement.

Cost depends on space size, type of establishment, and playback method.

$50-200
Small cafe

Annual license

$200-500
Restaurant

Annual license

$500-2,000+
Hotel (multiple zones)

Annual license

Layer 2: Music source

The source is what actually plays the music—radio, CD, streaming, professional service.

This is where the biggest difference in cost and risk emerges.

The “cheap” scenario and its real price

The most common approach: “We have Spotify, we pay the license, done.”

On paper it looks simple:

~$10
Spotify Premium

Monthly

Variable
License fee

Depends on space

Low
Total cost

On paper

In practice:

The real cost of this scenario isn’t $10 per month. The real cost includes risk that can materialize at any moment.

“Cheap” becomes “expensive” the moment an inspector walks through the door.

The structure of legitimate cost

For a fully legal and stable solution, cost consists of:

$50-200
Small cafe

Annually

$200-500
Restaurant

Annually

$500-2,000+
Hotel (multiple zones)

Annually

2. Music source — professional service designed for commercial use

Depending on service type and needs, this ranges from $20-50 per month for simple solutions, to more for complex multi-zone systems.

$250-600
Annual source cost

For most spaces

$20-50
Monthly cost

Professional service

Total annual cost

$400-800
Small restaurant

Total annually (license + source)

$1,000-2,500
Hotel with multiple zones

Total annually (license + source)

Putting cost in perspective

For a restaurant operating 300 days per year, an annual music cost of $600 means $2 per day.

$2
Per day

For professional music

< 1x
Coffee

Less than one coffee

< 1x
Dish

Less than one meal

< 1 hr
Wages

Less than one hour of labor

The question isn’t “is this a cost.” The question is “what alternative does this cost replace.”

What’s often forgotten in the calculation

“Cheap” solutions have hidden costs that don’t show up on the invoice.

Staff time

Someone has to manage the music. Choose playlists. Fix problems. That time has a price — even if it doesn’t appear as a line item.

Seasonal adjustments

The playlist that worked in spring might not work in summer. Someone has to adapt it. Again — time.

Inspection stress

A space that isn’t confident in its legal status — that creates tension. Maybe it never materializes. But it exists as constant background worry.

Space changes

You added a terrace. Renovated the lounge. Opened a wellness area. Every change requires adaptation — of both music and license.

These costs aren’t in the budget. But they’re real.

How professional spaces view cost

Hospitality operators who’ve been in business a long time rarely ask: “What’s cheapest?”

They more often ask: “How do I make this stop being an issue?”

For them, music is:

  • Part of the experience they offer guests
  • Part of the reputation they’re building
  • Part of operational infrastructure

That perspective changes the calculation.

Platform vs. system — the cost difference

Two types of professional solutions exist, with different cost structures.

Platforms
Access and tools

You choose music, you manage zones, you bear responsibility for context. Your time isn't factored in.

Systems
Curation and structure

You get a ready solution that works. Less flexibility, but peace of mind is built into the price.

Which option is “cheaper” depends on how you value your own time.

The decision structure

Questions that help with the calculation:

If the answer is “a lot,” a system might save more than it costs.

If the answer is “no,” a platform might create work we didn’t plan for.

If the answer is “very,” that has a price — either in time or money.

A “cheap” solution carrying legal risk isn’t cheap — it just delays the cost.

Perspective

Music isn’t just “another expense.” It affects how guests feel. How long they stay. Whether they return.

A $2 daily cost for professional atmosphere—that’s not an expense. That’s an investment in experience.

The most expensive option long-term isn’t the professional solution.

The most expensive option is constantly thinking about music—instead of thinking about guests.

Common questions

For a small restaurant, total annual cost runs $400-800, which includes the license ($200-500) and professional music source ($250-600). That works out to about $2 per day over 300 operating days.

Spotify Premium is intended for personal use. Terms of service explicitly prohibit commercial use. Inspectors treat this as unauthorized use, with potential fines of $25,000 or more.

The license grants the right to publicly play music — it’s a legal requirement. The music source is the service that actually plays the music (radio, streaming, professional service). You need both for legal operation.

Depends on your priorities. Platforms give control but require your time. Systems give ready solutions but less flexibility. Calculate what your time is worth when making the decision.

Resources

  • Check your local performing rights organization for licensing requirements
  • License fees: available on official portals for your region