• 8 min read
Why Music Consistency Matters More Than Taste
Understanding the difference between personal taste and brand consistency. Why 'good music' isn't about preference—it's about systems.
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Strategy
Dayparting, zones and atmosphere management
• 9 min read
Music Curators in Hospitality: The Job Nobody Sees
Understanding the role of music curators in hospitality. Why their job isn't a DJ show—and what it means to work in invisibility.
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• 10 min read
The Business Impact of Music in Hospitality: Concrete Mechanisms and Numbers
Understanding how music affects business results in hospitality. Concrete mechanisms that connect sound to guest behavior and revenue.
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• 8 min read
Dayparting in Restaurants: Music by Time of Day
Understanding dayparting—adapting music to the rhythm of the day. Why the same playlist from morning to night doesn't work and how to fix it.
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• 10 min read
When You Need an Atmosphere System: Signs the Playlist Approach No Longer Works
Understanding when the playlist approach stops being enough. How to recognize the signals that your space needs a system—not another playlist.
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