Music for hotels, restaurants, retail and more
Understanding the role of sound in the hotel lobby. Why the lobby isn't a transitional space but the central touchpoint of experience—and how sound defines that role.
Understanding why premium hotels treat silence as a material, not an absence. How negative space in sound defines luxury.
How sound shapes the perception of value in luxury hotels. Understanding the subtle signals that make the difference between an expensive room and an expensive experience.
Understanding music in cafes — from the legal framework and licensing obligations to practical questions about atmosphere. What cafe owners need to know about music as an operational element.
How music affects workout performance and fitness center atmosphere. Understanding the connection between tempo, training intensity, and member experience.
Understanding how music affects restaurant atmosphere, guest behavior, and operational dynamics. A practical framework for thinking about sound as part of your space.
Understanding the role of music in workspaces. How sound affects productivity, focus, and office atmosphere—and what the law says about playing music at work.
How music influences customer behavior in retail. Understanding the connection between tempo, dwell time, and sales results.
Understanding the role of sound in wellness spaces. How music affects guest physiology and why generic spa music often fails to achieve the desired effect.
Understanding why absence of complaints doesn't mean presence of excellence. How premium hotels get stuck in the 'good enough' zone — and what separates them from the ones guests remember.
Understanding why a good restaurant doesn't guarantee a good evening. How operational rhythm determines whether guests return—and why food isn't enough.
Understanding why traffic doesn't mean engagement. How retail spaces lose sales without seeing it in the numbers—and what separates entering from deciding.